The Leadership Team

The Cognivio team are expert practitioners in delivering Enterprise growth for B2B and specialist media brands, research institutes, trade and professional associations across the UK, EU and North America   

Jessica
MacDermot

Media business leader with 30+ years experience of building and leading global media portfolios and consultancies, including implementing new revenue models across Campaign’s seven websites globally,


Jessica is specialised in tackling complex and sensitive stakeholder management issues.


She has deep experience of building launching and managing territorial publishing licences, ‘owned’ launches and acquisitions.


Philip
Swinden

Devised, led and implemented a Enterprise Licence model across most of Haymarket’s professional and B2B sites in a transformational nine-year spell as
Managing Director from 2016-2025.


Enterprise Licence revenues grew on average around 20% annually across Haymarket Business Media as subscriptions trebled to over
£22M per year.


A former Editor, he has developed, led, acquired and exited content businesses in UK, US and Europe for multiple specialist media owners and professional/trade organisations.


Esther
Rodd

Growth-focused Marketing Leader with 15+ years’ experience scaling B2B publishing and intelligence brands for EMAP, Euromoney, Haymarket, Centaur, Hemming Group and DVV.


Esther drove 46% growth in paid content at The Lawyer and supported a £43M sale.


Known for Direct User, data-led strategies, she delivers stronger acquisition, engagement and retention through first-party data and
group subscriptions.